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France has been married to Oliver for ten years. Together they’ve built up France Boutique, a teleshopping business that they also host.
Hosts Estelle, lucid and hardworking, Yvan, divided between his deeper nature and his conservatism, and director Marcus, overflowing with enthusiasm for new media and young actresses, make up the rest of the France Boutique team.
But a feeling of repetition creeps into the lives, both professional and private, of France and Oliver. And the business shows a definite downturn in profits.
They get a new partner, Sofia, who runs an Internet sales company. Her one aim is to bring about France Boutique’s downfall so she can take over its airtime. When France Boutique is about to go live, thereby boosting sales, Sofia sets up a trap for France and Oliver.
The magical nature of live sales surprises the characters and charms television viewers. Maybe everything will take a turn for the better.