This year, the Preview Screenings present 15 films that have already enjoyed fine festival careers and the guest of honor of the 2018 edition is Laurent Cantet, Palme d’Or winner at Cannes in 2008. He is present in Buenos Aires for the Argentinian premiere of The Workshop, and has given a master class to launch the event.
The Preview Screenings are promoted through a campaign comprising adverts on radio, in newspapers, and on specialized websites, the distribution of postcards, and encounters with journalists and film critics. The goal is to highlight the event in the specialized press, for which the Preview Screenings cycle is already an event not to be missed.
Alongside this campaign, the cycle is promoted on social networks, through which people can consult the program and keep up to date with the latest news on a day to day basis.
We should also note that, following the success of the Argentinian editions, this is the fifth year that Uruguay will also be presenting the event (it will take place this year from April 12 through 18 in Montevideo and Punta Del Este). And, for the first time, Chile will present a dozen unreleased French films in Santiago and Viña del Mar, at the "El nuevo cine francés" Preview Screenings (April 6-11). Laurent Cantet will travel to Santiago after his trip to Buenos Aires.
The official website.
The Avant-Premières trailer can be watched here.
Latest update : 08 April 2018 à 17:03 CEST