Values

After a period of in-depth collective thinking in which the organization's employees and its members, represented by its Executive Committee, actively participated, at the end of 2024, Unifrance wishes to reaffirm the fundamental principles that inspire its actions and decisions on a daily basis, and that unite the organization around a common vision:

Creativity

Promoting the uniqueness and boldness of French cinematographic and audiovisual production to professionals and the general public abroad through innovative and constantly reinvented approaches.

Diversity

Highlighting the plurality of French creation and its creators – who are at the heart of our cultural exception policy.

Dialogue

Encouraging openness to cultures, new ideas, and universal values, and creating moments of collective emotion conducive to exchange and rapprochement between peoples.

Commitment

Accompanying our members as closely as possible in accordance with their needs by exporting French productions and promoting works and artists, with a constant concern for ethics and a sense of responsibility.