Activities external to film production : Cultural/professional organization
Activities external to film production : Organization
25 February 2014 à 10:44
Unifrance is paying close attention to the changes brought about by digital technology, which impose new film distribution models.
Whether related to theaters (projection), distribution (material and marketing), or delivery platforms, one of Unifrance' missions is to accompany French films in this development, by building ties with the distribution/theater operating sector so as to:
1 - Supporting the distribution of French films in foreign theaters
1 - 1 Building ties with multiplexes
- UCI in Italy. In 2013, the release of 5 films in theaters operated by the UCI chain for a minimum run of two weeks. Trailers, billboards, and Internet communication conceived for the operation. French film festival in UCI sites in June. In 2014, the contract is renewed for 10 films over 9 months.
- Ciné 13 (Gulf Film) inUnited Arab Emirate. One of the screens of the Ibn Battuta Mall Grand Cinemas in Dubaï showcases a new French film every week. This arrangement is planned to be extended to Abu Dhabi and Lebanon in 2014.
1 - 2 Direct aid to independent theaters
- Zawya in Cairo (Egypt). The launching of the theatrical exploitation of independent films in Egypt after a presentation of the initiative made during the Panorama of European Films. Concerns 4 films.
- Verdi in Madrid and Barcelona (Spain / Madrid-Barcelona). Supporting the once-monthly screening of a French film, which has not been picked up for local distribution, in two theaters.
1 - 3 Promoting French cinema in multiplexes
1 - 4 Direct distribution through theater chains
- Galaxy in the USA: Proposing during a 15-day period, 4 times a year, 6 French films not picked up for release in a network of 20 to 50 screens located in 30 theaters of the Galaxy chain. UniFrance put sales agents and Galaxy in touch with other and supported communication. Shared box office revenues (40% for the rights holder). Launch planned for the summer of 2014 .
- Arthouse network in Shanghai (China). Setting up a program of 5 French films to screen in 10 theaters, with 2 sessions per day (12pm and 8pm) in April 2014.Unifrance selects the films after an agreement with theater operators. (An event organized with support from the committee for the 50th anniversary of diplomatic relations between France and China)
- Specticast (USA and Russia): reprising films of MyFrenchFilmFestival offered to a network of 900 screens. To date, 150 sessions in the USA, 400 in Russia. Further development possible for content programming.
2 - Promoting French films with international theater operators
2 - 1 Participating in theater operator conferences
- National or sector based conventions: Italy (Arthouse: Mantua - Générale: Sorrento / Rimini), Russia (Kinoexpo: Sotchi / Moscow / St Petersburg); China (MCon: Beijing); Switzerland (Locarno Trade Show); USA (Sundance: Art House Convergence); Europa Cinemas Network Conferences .
2 - 2 Hosting by Unifrance
- Unifrance Rendez-Vous in Paris: Since 2012, invitations to fifty European and Quebec operators; certain specific zones targeted (Amérique du Sud, China)/ (in 2013: roundtable discussions about theater operating and distribution; in 2014 a visit to the Balzac cinema).
2 - 3 Building ties with institutions
- Europa Cinemas: participation in annual conferences (Athens in 2013).
- CICAE - Confédération internationale des cinémas d'art et d'essai (Venice): participation alongside other European institutions in this European arthouse theater operators conference.
- FNCF - Fédération nationale des cinémas français: Deauville congress, presentation on theater operating trends around the world (2013).
2 - 4 Disseminating information about French film industry professionals
- Discussions with the IFCIC - Institut pour le Financement du Cinéma et des Industries Culturelles about the possibility of a loan guarantee against a share of investments by French theater operators as they set up abroad (construction or taking over existing theaters).
- Carrying out a study about theater operating around the world (multiplexes versus arthouse cinemas) and the state of the programming of French films in foreign theaters.
Financial and strategic issues
Activities focusing on theaters around the world represent an opportunity to mobilize an indispensible link in the dissemination and distribution of French films at a time when digital technologies are radically changing the film distribution landscape. The cost of these ventures is directly taken care of by UniFrance. It is not a question of randomly developing ventures, but, inspired by initiatives that have already been developed, of basing them on conclusive experiments so that they lead to commercial perspectives that no longer rely on UniFrance's support. The presence of French films in multiplexes, the back up of arthouse theaters, the contact with new partners who create new film distribution models, and the exchanges with professional and institutional representatives about the need for programming diversity in theaters are so many pressing and immediate issues that must be dealt with now if we are to avoid disappearing for good from certain markets.
Latest update : 14 April 2016 à 10:44 CEST