02 April 2013 à 11:59
B. O. for French films abroad: Week of March 15-21, 2013
uniFrance Films box office report: On The Other Side of The Tracks crosses the border.
Two French titles launched on a wide-scale release hit the top 10 at the box office in Germany on their opening weekend.
On The Other Side of The Tracks (Senator) ranks in 6th place with 65,000 admissions (79,000 including preview screenings) after four days on German screens, with 208 prints in circulation, representing the second highest per-print average this week, behind the latest DreamWorks production, The Croods. These strong results are primarily propelled by the popularity of Omar Sy across the Rhine in the wake of the hit film The Intouchables (Senator), which now totals close to 9 million admissions in this market after 64 uninterrupted weeks in theaters.
Fly me to the moon (Universum) jumped to 9th place at the German box office, with 55,000 admissions (70,000 including preview screenings) after four days, with 245 prints released. The German media has highlighted the presence of Quad Productions in the film's credits, echoing the success of The Intouchables, as well as the German actress Diane Kruger's first forays into comedy. It is worth noting that the previous film by Pascal Chaumeil, Heartbreaker (Universum), attracted 232,000 German spectators in 2011 and a total of 1.8 million spectators in international markets.
Initial results for these two films are encouraging, especially considering French films' lethargic performance so far in Germany since the start of 2013. In upcoming weeks, both titles should top the 100,000 admissions mark, following in the footsteps of Renoir (Arsenal, 100,000 spectators) and Rust & Bone (Wild Bunch, 155,000).
The Other Son has enjoyed a good debut in Italy, with 19,000 admissions registered from 31 prints in its opening week. Its distributor Teodora Film ran a promotional campaign featuring preview screenings over the four weeks preceding the film's release. This strategy has previously proved effective in Italy in recent years, with the distributer achieving the highest attendance figures outside France for auteur films such as 17 Girls (35,000 spectators), Tomboy (93,000), Sister (63,000), Goodbye First Love! (20,000), and The Father of My Children (38,000).
Fils de l’autre currently boasts a total of 215,000 admissions in international theaters, with the majority of this figure credited to the United States (Cohen Media), where it has achieved resounding success, attracting 157,000 spectators (for $1.3 million tickets sold).
Latest update : 11 April 2013 à 11:59 CEST