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News in brief

26 May 2011 à 16:39

Interviews held at Unifrance

From May 24 through 27, 14 Latin American journalists came to Unifrance's offices to interview French artists ahead of the release of their films in Latin America.

Journalists from Argentina, Brazil, Colombia, and Mexico interviewed the following artists:

Jean-Pierre Améris (Romantics Anonymous), Olivier Assayas (Carlos), Jean Becker (My Afternoons with Marguerite), Marilou Berry (Ugly Melanie), (The Roundup), Antony Cordier and Élodie Bouchez (Happy Few), Marie-Josée Croze (Someone I Loved), Alix Delaporte, Clotilde Hesme and Grégory Gadebois (Angèle and Tony), Benoît Delépine (Mammuth), Claire Denis (35 Shots of Rum), Jennifer Devoldère (Et soudain tout le monde me manque), Romain Duris (Heartbreaker), (Special Treatment), Michel Leclerc and Sara Forestier (The Name of Love), Frédéric Mermoud (Complices), François Ozon (Potiche) Pierre Salvadori and Nathalie Baye (Beautiful Lies), (The Princess of Montpensier), Pierre Thoretton (L’Amour Fou), and Étienne Comar (Of Gods and Men).

The following journalists conducted interviews:

Argentina: Horacio Bernades (Pagina 12), Daniel Parana Sendros (Ambitio Financiero), Juan Manuel Dominguez (Clarin/Perfil), Diego Batlle (La Nacion).

Brazil: Carlos Heli de Almeida (Jornal do Brasil), Luiz Carlos Merten (O Estado de Sao Paulo), Elaine Guerini (Isto é/Elle).

Colombia: Hugo Chaparro (El Espectador), Carol Guerrero (La Basica - radio), Paola Villamarin (El Tiempo), Diana Cardoso (Agencia Stern).

Mexico: Carlos Gomez (Cine Premiere), Alejandro Ortiz Moreno (Quien), Ricardo Garcia (Gente), Carlos Bonfil (La Jornada), Monica Delgado (Reforma).

In the words of Carlos Bonfil from La Jornada, "It is important that Latin American journalists have the opportunity to view films in their country of origin, which are often released much later in our countries. In this way, we can fill a gap that exists in the distribution of these works, whose visibility is often limited exclusively to the festival circuit, or, in the case of Mexico, to the French Cinema Tour. This can offer significant backup to independent distributors, who at times wonder if distributing French films and attempting to compete with American cinema may not just end up as a frustrating exercise. It provides major support for distributors, encouraging them to be more audacious in their choices and to risk making a commitment to auteur films, which must first succeed at festivals in order to gain theatrical release. There are, of course, informed spectators and cinephiles who seek out French films, but there are above all moviegoers who consume 95% American films, simply because they are not aware of French cinema. We must therefore convince the press to offer non-American films sufficient coverage. Press junkets are very effective tools for this. We must defend the domain of journalism as a cultural domain, and not consider it only as concerning the world of entertainment.
Mexico boasts a strong tradition of appreciation of French cinema, notably thanks to the New Wave, considered the Golden Age of French cinema. We must revive this tradition. The problem today stems from the distribution sector and from advertising. Consumers are bombarded with advertising images which lead people to believe that American films are the only ones with any visibility. Fortunately, films are increasingly capable of crossing borders, notably due to the influence of the internet."

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Latest update : 16 June 2011 à 16:39 CEST

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