Big names including Catherine Deneuve, Kristin Scott Thomas, Marion Cotillard, Vincent Cassel, Lambert Wilson, Romain Duris, Guillaume Canet, Ludivine Sagnier, François Ozon, Benoit Jacquot, and Catherine Breillat will be in the Canadian city to promote their latest films to audiences and industry professionals, the key to ensuring a well-orchestrated release in North America.

Little White Lies by Guillaume Canet and Potiche by François Ozon will be presented in gala screenings, while some twenty other French titles (including Of Gods and Men, Outside the Law The Illusionist, Red Heads / Our Day Will Come, and world premieres of The Big Picture and Yves Saint Laurent - Pierre Bergé, l'amour fou) will be screened among the 300 films showcased in the various festival sections until September 19.

As is the case each year, Unifrance will provide a locale dedicated to French sales agents to assist them in scheduling their meetings and selling their films.