Edouard Vuibert, Eddie, is unemployed, single and homeless. In short, he's at the end of his tether. One day, following a fight with two three-card-trick players, Eddie's life changescompletely: a prosperous businessman from the Sentier neighbourhood, Victor Benzakem, intervenes, chases off the attackers and, thinking that Eddie is Jewish, decides to hire him as a warehouseman. Eddie allows the misunderstanding to continue. Dov, a young salesman working for Victor, introduces him to a warm world, a colourful gang of friends and, above all, Sandra, the boss's daughter with whom he immediately falls in love. For her, he decides to stand on his own two feet and set up his own firm. But life in the Sentier is full of pitfalls and the path to success is longer than he thought... Eddie finally manages to win Sandra's love but, during the wedding preparations, he unwittingly reveals the truth. Eddie isn’t Jewish ! This unleashes scandal and the fury of the beautiful Sandra…
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The question was: do people in provincial France know the Sentier neighbourhood? Of course not but, on the other hand, they are conversant with "pied-noir" (French North African) culture. There are a number of religious issues raised in the film and it could have seemed too specific. Yet we realized that such concerns were unfounded. The
film is inspired by a phenomenon of integration, the phenomenon of mixed marriages is very
present and we show the Sentier in a very concrete manner as a place where people work.
We highlight one particular culture that, as a result, becomes a general culture. The final
preponderant element in the film's success is the presence of Richard Anconina, a Jewish actor playing a goy who discovers the Sentier. The Jewish community was very sensitive to this aspect, there was a sense of derision that was better accepted there because of this. (Aïssa Djabri, Vertigo Productions, from an interview with Le Monde, dated May 14, 1997, "Le Sentier de la gloire")