22 January 2004 à 13:02
Spain: "Asterix" attracts 5 million television viewers!
"Asterix and Obelix versus Caesar" earns the second highest audience ratings in the movie category for the Spanish commercial television channel Telecinco in 2003.
With a market share of 31% and close to 5 million television viewers to its credit, the film by Claude Zidi, programmed in the Friday night movie slot, has taken out the number 2 spot in the 2003 annual movie charts for the Spanish commercial television channel Telecinco. The French film easily outstripped the performance of Hollywood blockbusters such as “Cast Away,” “Pretty Woman” and “Gone in 60 seconds” and “Mulan.”
These results show promise for a strong comeback for French films in the Spanish market, which has suffered a beating in recent times due to a recession in the audiovisual industry.
For further information, contact:
Delphine Martin - Marketing Department: Spain, Portugal, Latin America, Oceania
Latest update : 23 April 2009 à 13:02 CEST