Content Warsaw returned in 2025 with a fresh three-day market, the Content Warsaw international CEE screenings, and a conference, which took place at a state-of-the-art cinema complex, the Kinogram, from June 2-5, 2025. At this second edition, and for the second time running, Unifrance was hosting French audiovisual sales companies on its stand.
French companies attending:
- Ampersand
- Arte Distribution
- Cinétévé Sales
- Federation Studios
- Java Films
- Only Distrib
- Prime Entertainment Group
- SND Groupe M6
- STUDIOCANAL
- Terranoa
- Wild Bunch TV
- ZED
More information on the official Content Warsaw website.
As part of the extension of Unifrance's presence in Poland, the second Franco-Polish professional meetings, organised by Unifrance and the Institut Français, took place on 5 June alongside Content Warsaw, with the participation of an audiovisual delegation.
Facts and figures about French audiovisual works in Poland
- In 2024, French programs accounted for almost 1/10th (9.7%) of the total Polish TV offer in terms of number of programs, i.e. a total of 1,298 titles (films and TV programs). France ranks 2nd behind the USA in terms of foreign broadcasts, with an audience share of 9.9% (72,952 hours) behind the USA (41.5%), with domestic productions accounting for 21.1% and European productions 17.5%.
- Fiction (series and single programs) accounts for half (50.9%) of French broadcasts in Poland, with 661 titles offered on Polish channels.
- As for documentaries, 519 French titles were broadcast in 2024, for a market share by genre of almost 40%.
- French animation accounted for 9%, with 117 titles.
- Export figures (2023). In 2023, Poland remained the leading market for audiovisual exports in Central and Eastern Europe, with a 26.9% market share (23.5% in 2022). After two years of decline, sales of French programs in Poland rose to €3.5 million in 2023, compared with €2.4 million in 2022 (+47.3%).
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