Unifrance presents the new version of its unifrance.org website, adapted to the needs and strategy of the organization, which added the television industry to its portfolio in June 2021 and now brings it and the film industry together.
With a strengthened and expanded sphere of activity, Unifrance had to develop a certain number of its communication and digital media: the implementation, in January 2022, of a new visual identity marked the starting point of a global and coherent plan to overhaul existing digital tools - a viewing platform and database common to the film and audiovisual industries, as well as a new website - accompanied beforehand by a consultation phase with professionals about their needs and practices.
This site, online since May 9, which offers a universe in line with the organization's new graphic charter, substantiates Unifrance's new strategy by aiming for a triple objective: to integrate and promote audiovisual creation, to balance professional information between our members and foreign buyers, and to balance information between professionals and the general public. The website, which also features a new user interface, will henceforth be a central pivot of Unifrance's content policy, primarily for professionals but also for various local audiences abroad.
This phase, completed according to the announced schedule, is important for the organization, which can now rely on a more efficient tool and a showcase reflecting the new Unifrance.
Unifrance jointly led this project with Almavia CX for the UX/UI design component, and Smile for the integration component.
