Unifrance will be in Cannes from May 17 to 28 at its two usual locations: the Unifrance Terrace, a stone's throw from the Croisette, where French film crews (across all selections), the international press, and numerous events will be hosted; and the Unifrance stand, located in the Marché du Film, which will be available to Unifrance member producers and exporters for their one-off meetings.
The Unifrance Terrace in Cannes, a special venue at the service of French cinema on the international scene.
A studio dedicated to television interviews and remote interviews, as well as a photo studio (under the leadership of photographer Marie Rouge), complete the set-up. As in previous years Philippe Quaisse will present on the UniFrance Terrace the French Cinema mon amour exhibition, a series of portraits taken during the Unifrance Rendez-Vous in Paris in January 2022.
The Unifrance Terrace will also host many events: galas, dinners (for juries or parallel selections in particular...), awards ceremony, etc.
The Unifrance stand at the Marché du Film Unifrance will also be present alongside professionals in a second location, a large 140 square meter space located within the Marché du Film (Riviera-L1), which will host two French sales companies (Urban Sales and Reservoir Docs) and meetings between Unifrance producer and exporter members with foreign buyers and festivals.
This space will also be the place where UniFrance teams will meet with their contacts: directors and selectors of foreign festivals, international distributors, exporters, market managers, television content scouts, cultural advisors, partners, and export professionals.
• Foreign distributors and exporters launch the Marché on the Unifrance Terrace
The traditional Unifrance gala will bring together French exporters and foreign distributors on Wednesday, May 18 on the Unifrance Terrace (by invitation). This meeting marks the beginning of the market and will be followed by numerous professional events, such as a breakfast with American distributors, the Franco-German Academy, a Franco-Portuguese evening, and meetings with international festivals throughout the fortnight.
• French documentaries on the Unifrance Terrace and off-site
On May 19, Unifrance will join forces with Cannes Docs and Eurodoc to host, on the Unifrance Terrace, the opening gala of Cannes Docs, which this year will focus on Portugal, as part of the France-Portugal Season (by invitation).
On May 22, Unifrance, in partnership with ACID, will host a breakfast for the directors of the French documentaries in the selection, in the presence of foreign journalists and distributors.
• Export Day
Organized by the CNC and Unifrance on the CNC Beach, Export Day 2022, which will take place on May 19, will focus on an international conference (at 11:15 a.m.) on the international promotion of creation in all its diversity and the challenges of its distribution in a new global landscape. This conference will be followed by an Export Lunch that will bring together a hundred or so French and foreign guests, including institutions, distributors, festival directors, and exporters, among others.
• French short films on the Unifrance Terrace and off-site
On May26, between 6 and 8 p.m., the 20th Unifrance Short Film Awards ceremony will take place, and the Short Film Distributor Award announced, in the presence of the winners (by invitation only), followed by a cocktail party.
On May 27, drinks will be organized for the teams of the French short films in official selection at Cannes..
In addition, Unifrance will participate in the Short Film Corner breakfasts on Tuesday 05/24, Wednesday 05/25 and Thursday 05/26.
10 to Watch in Cannes
Initiated by Unifrance in 2014, the "10 to Watch" program aims to contribute to the emergence of new French film talent internationally, develop their reputation outside our borders (among journalists, festival selectors, broadcasters, and the general public abroad), and thus participate in the renewal of French film icons. Often spotted during the Cannes Film Festival, the artists who are part of the 10 to Watch are selected by a committee of specialized journalists (Variety, Screen International, Cineuropa, The Hollywood Reporter). The 10 to Watch 2022 list was announced by Unifrance in January this year.
Based on the observation that the press (especially the Anglo-Saxon press) is allocating fewer resources to film criticism, Unifrance wanted to develop a specific action to encourage the emergence of tomorrow's critics: the Critics' Lab.
Four eminent American and British film journalists (Richard Lawson – Chief Critic at Vanity Fair; Eric Kohn – Executive Editor & Chief Critic at IndieWire; Justin Chang – Chief Critic at the LA Times; Finn Halligan – Chief Critic & Reviews Editor at Screen International) accepted Unifrance's proposition to name four emerging journalists (Juan Barquin, Ryan Coleman, Alexandria Slater, and Aramide Tinubu), from the United States and the United Kingdom, representing the diversity of our society, who will be invited by Unifrance to the Cannes Film Festival to cover new-generation French cinema. Their daily reviews, in the form of video clips, will be posted on Unifrance's social networks.
On site, these young journalists will be supervised by Unifrance and their four mentors in order to benefit from privileged networking opportunities.
Unifrance at the Marché du Film Online
In order to keep in touch with foreign buyers who couldn't make the trip to the Croisette, UniFrance is setting up a virtual pavilion on the Marché du Film Online website. Accessible from May 10 to accredited participants at this link, this online pavilion highlights the French films screened at the online market, their international sellers, as well as numerous video contents produced by UniFrance for the festival's 75th edition.
For the professionals present on site, the daily schedules of all the French films screened at the festival and at the Market will also be listed in a dedicated insert.
Unifrance on social networks
Unifrance will be present during the festival on the usual social networks (Facebook and Twitter mainly, but also Instagram and, for the first time, Tiktok), providing several series of daily posts: video capsules of interviews with filmmakers and artists from the French film industry who will be present on the Unifrance Terrace, video reviews from the Critic's Lab (see above) and, finally, a communication channel dedicated to the 10 to Watch at Cannes project. More institutional communication will be reserved for LinkedIn.
The UniFrance Terrace in Cannes benefits from the invaluable support of: TitraFilm, Parfums Givenchy, Piper-Heidsieck, Estandon Coopérative en Provence, Dammann Frères, Nespresso & S.Pellegrino. Excessive drinking is dangerous for your health, consume in moderation.