The last few months of 2021 will have mirrored the past year for the video-on-demand market: usage continues to increase, investment in content production continues, but global platforms are seeing slower growth.
The eighth edition of our Digital Market Bulletin, which is reserved for Unifrance members (and is only available in French) takes a look at events in the global digital distribution market during the months of November and December 2021, and also January 2022.
At a time when Netflix and Disney+ are experiencing a slowdown in their growth, their North American challengers (HBO Max, Paramount+, and Peacock, among others) are strongly developing their subscriber base. The video-on-demand market, still dominated by the subscription model (although challenged by the new AVOD and FAST platforms), is now truly globalized.
Non-English-language productions are central to the platforms' acquisition policy: France is in fact the leading non-English-language film country on Netflix, according to a Unifrance report. Above all, faced with a penetration rate close to the glass ceiling in North America, video-on-demand multinationals are now targeting Europe, Asia, and Africa to develop their business.
Faced with competition from global platforms, many local initiatives are looking for a parallel development path. Local video-on-demand platforms rely on their knowledge of the market but also on a catalog that is sometimes more specialized and therefore better identified.
UniFrance's daily digital market update is available on our dedicated Twitter account: @UnifranceNum
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