It was a real pleasure to meet again at the 2nd Export Day during the Unifrance Rendez-vous in Paris, on January 11, 2022. This event took place at the Théâtre Marigny and brought together many industry professionals. The French Presidency of the EU was an opportunity to promote the French model in Europe, as well as the richness of its market and the European networks, which form a unique template of soft power and continental influence.
First, international sales agents and public policy makers presented their ideas for reviving the industry, promoting French production, and reaffirming the crucial role of exporters in the face of the pandemic in a roundtable discussion entitled Exporting works: Reinforcement of France's cultural soft power.
Watch the video here (in French):
In the second roundtable discussion, French cinema: What is the place of the international market in the French production model?, the floor was given to producers and an artist who discussed the place of the international market in our unique production system.
Watch the video here (in French):
The afternoon focused on Europe with a roundtable discussion: Distribution, coproductions, alliances: France at the center of the reinvention of European networks. This was an opportunity to recall the central place of the European market for French production, but also the role of France in coproductions and cooperations, and alliances on a European scale.
Watch the video here (in French):
The Export Day's last roundtable discussion, New stories, new voices, new genres: Triumphs and challenges in promoting a French creative industry in a state of transformation, brought together directors, producers, and a journalist to talk about the trends in the French creative industry and the challenges faced in promoting works to the press and public.
Watch the video here (in French):
You can also watch video recordings of the many presentations that were part of the day's program:
Opening address by the French Minister of Culture Roselyne Bachelot-Narquin (in French)
Introduction by Serge Toubiana (President of Unifrance) and Hervé Michel (Vice-President of Unifrance) (in French)
Opening address by the French Minister of Europe and Foreign Affairs Jean-Yves Le Drian (in French)
Discussion with Brazilian film director Kleber Mendonça Filho (in English)
Presentation by Gilles Renouard (Deputy Executive Director of Unifrance in charge of Cinema) of French cinema figures in 2021 (in French)
Presentation by Sarah Hemar (Deputy Executive Director of UniFrance in charge of Audiovisual and Digital) about French television trends in 2021 (in French)
Keynote address by Guilhem Caillard, director of Festival Cinemania (in French)
Discussion between Daniela Elstner (Executive Director of Unifrance) and Lucía Recalde (Head of the Audiovisual and Media Support Programme Unit of Creative Europe MEDIA – European Commission) (In French)
Keynote address by Orwa Nyrabia, Artistic Director of IDFA, (in English)
Conclusions of the day by Serge Toubiana (President of Unifrance), Hervé Michel (Vice-President of Unifrance), and Daniela Elstner (Executive Director of Unifrance) (in French)
Click here for the day's complete program
