In the lead-up to the Unifrance Rendez-Vous in Paris, which will welcome for the first time industry professionals from the television sector alongside those from the film sector—who are already veterans of this event—Unifrance is proud to reveal our new logo and a new brand signature: All the accents of creativity.
We are therefore stepping into a new stage in the history of our association, which is now in charge of promoting and raising the profile of French films and television programs worldwide. Working around the concept of "accents", which our new graphic identity—created by the Drôles d’oiseaux agency—interprets in all its forms, it is both the distinctiveness of the French language and the values of inclusion that Unifrance aims to celebrate. These accents, which are simultaneously the foundation and the illustration of the flourishing diversity of French productions, attest to the openness of French cinema and television productions to other cultures. They express, in graphic terms, the dynamism and the influence that Unifrance wishes, in this current climate of uncertainty, to uphold. Just like the two letters in our logo's typography, which open up in order to circulate, promote, and proudly fly the flag for French productions, Unifrance is more determined than ever to serve as a springboard and launching pad for French films, talent, and television productions in the international scene.
Moving forward together and united, without hiding our differences in format, genre, or narrative mode... This is the vow that Unifrance is making to mark the beginning of this new year.
