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News in brief
19 November 2021 à 10:21
Panel 'Bigger Than Us' - The story of a unique marketing strategy
A unique marketing strategy that enabled Flore Vasseur's film Bigger Than Us to arouse curiosity and mobilization on a global scale. How do you bring a film to life first within its community and then beyond, make it travel, succeed in shaking up thoughts and causing impactful change? This is the ambition of this film and this panel features the team who imagined this campaign and accompanied the film from its debut and its world premiere at the 2021 Cannes Film Festival.
The film is presented in the Best of Fests section at IDFA (International Film Festival Amsterdam) which will take place from November 17 to 28.
The panelists
- Flore Vasseur, director
- Denis Carot, Producer, Elzevir Films
- Nicolas Eschbach CEO of the Sales Company Indie Sales
- Sarah Chazelle, Co-CEO of the French Distribution Company jour2fête
- Marc Smit, Co-CEO of the Dutch Distribution Company Cinéart
Moderator : Daniela Elstner, Executive Director of UniFrance
Video Below
Latest update : 20 November 2021 à 10:21 CET
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