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News in brief

19 November 2021 à 10:21

Panel 'Bigger Than Us' - The story of a unique marketing strategy

A unique marketing strategy that enabled Flore Vasseur's film Bigger Than Us to arouse curiosity and mobilization on a global scale. How do you bring a film to life first within its community and then beyond, make it travel, succeed in shaking up thoughts and causing impactful change? This is the ambition of this film and this panel features the team who imagined this campaign and accompanied the film from its debut and its world premiere at the 2021 Cannes Film Festival.

The film is presented in the Best of Fests section at IDFA (International Film Festival Amsterdam) which will take place from November 17 to 28.

The panelists

Moderator : Daniela Elstner, Executive Director of UniFrance

Video Below

Author : Communications

Latest update : 20 November 2021 à 10:21 CET


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Cinéart Nederland

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Activities external to film production :  Foreign distributor (feature film)

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Linked events (1)


International Documentary Film Festival Amsterdam - 2021

Type : Feature film and short film festival

Theme : Documentary