Chilean adman (Gael García Bernal) doesn't know much about politics. But when the opposition is allowed to hold a referendum on Pinochet, he knows one thing for sure: 'No' can only win with a happy campaign. Made by the master chronicler of the Pinochet era: Larrain.

The third film by Pablo Larraín about the Chilean Pinochet dictatorship, which lasted from 1973 to 1990. After portraying life under the dictatorship (Tony Manero, 2008, KNF winner in Rotterdam) and how it started (Post mortem, 2010), he now shows the deathblow for Pinochet’s regime: the pro-democratic 'No' vote in a referendum held in 1988 under international pressure.
This time, Alfredo Castro, the protagonist of Tony Manero and Post mortem, has an important supporting role, while the lead is for Gael García Bernal, as a commercial advertising man who encourages the gloomy opposition to fight a cheerful and optimistic 'No' campaign. After the highly stylised design and black-comic tone of his two previous films, Larraín now uses a reportage style in which original news and advertising images have been integrated seamlessly into the film, thanks to the use of old U-matic video cameras. Also see Prófugos in Signals: Changing Channels. Also see Prófugos in Signals: Changing Channels.