Unifrance (corporate)

20 February 2013 à 14:55

Record hits on unifrance.org

UniFrance Films' website www.unifrance.org has just registered a record number of hits during January 2013, with more than 350,000 single visitors, with more than 1 million pages viewed.

This has been a marked tendency of the past few months, which illustrates the organization's determination to connect with a wider public via the Net, by offering even more online content and by no longer only addressing a professional public.
 
The site, which was inaugurated in 2006, was originally aimed at professionals and more particularly to its producer, sales agent, director, and actor members. It quickly became a reference in its field, thanks in particular to its directory concerning all aspects of the film world, used daily by the sector's professionals, and to its specific services (international box office updates, reports on festival awards and selections, TV broadcasts, etc.).

However, over the years, uniFrance Films, anchored in the milieu of the 7th art since its creation in 1949, has accumulated unique and precious material about French cinema. It was thus only logical that the organization should decide in 2011 to extensively and publicly distribute all this information. This rapidly had a beneficial effect on the platform's number of visitors, as advantageous for those who consult as for those who are consulted. 
 
The website's enhancement seems to have seduced search engines and has made the site much smoother to negotiate and reference, which has easily allowed the 80,000 single visitors recorded during the site's launch to be outdistanced.

There are now almost 100,000 pages concerning film industry personalities, more than 10,000 company pages, 14,000 feature-length, and 10,000 short film pages, information about more than 200 international festivals and events, and news, updated on a daily basis, about French films abroad, which web surfers can consult at any time and in 3 languages (French, English, Spanish).

This decision to make uniFrance's entire contents accessible is a strategic choice, one of positioning the organization in the specific niche, which is nonetheless a growth area, of the distribution of contents linked to a French cinema databank. The aim is for French cinema to find its place, little by little, among the major players of the market, such as IMDB or even Wikipedia, both of which are geared toward more general-interest searches, as it transpires.

The site still has scope for even greater progress, in particular with regard to the development of its YouTube and Dailymotion channels, or thanks to the continued expansion of its social networks on Facebook and Twitter (currently more than 100,000 followers).

Lastly, other web projects, such as Myfrenchfilmfestival.com (more than 1 million visits in 1 month for the 2013 edition) and the "le cinéma français" Smartphone app (more than 16,000 downloads in France and abroad), including an Android version which has just been released, further extend the site's constantly enhanced services targeted at reaching the widest possible audience around the world.

Author : Brice Guezet

Latest update : 15 April 2015 à 14:55 CEST

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Related companies (3)

IMDb (Internet Movie Database)

Activities external to film production :  Internet press

media

UniFrance films

Activities external to film production :  Cultural/professional organization