The media excitement surrounding the release of "The Emperor's Journey" (released in the USA as "March of the Penguins") by Luc Jacquet has no doubt only just begun.
Continuing to charm audiences around the world, it is now in Asia that the film is proving a hit. Released in China August 13 on 110 prints (dubbed in Chinese), the film lost no time in finding its audience. After 3 weeks on the screens, it already boasts ticket sales valued at 6.8 million yuan, representing around 400,000 admissions. According to its distributor Tang Media, the film may well reach the 10 million yuan mark by mid-September. To be continued…
