Distributed by ARTE Distribution and produced by Découpages, Sense of Smell: In Search of the Lost Meaning invites the general public to rediscover a sense that is essential to our daily lives, from a scientific as well as an emotional and interpersonal angle. Ségolène Dujardin, producer of the documentary at Découpages and Joséphine Létang, Head of International Distribution & Marketing at ARTE Distribution, tell us how this documentary came about in the context of the Covid-19 pandemic, how it has already found an audience in many countries, and how it intends to continue along this path.
Unifrance: How did this fascinating documentary about a little-known sense come about? Did the idea arise in the wake of the Covid-19 crisis, which deprived many people of this precious sense?
Ségolène Dujardin: The idea for this documentary did indeed arise in the context of the Covid-19 pandemic. The loss of the sense of smell, a major and identifying symptom of the disease, highlighted the importance of this often underestimated sense. We wanted to explore not only the scientific aspects of this loss, but also its emotional and everyday impact on those affected, and its influence in interpersonal relationships. The pandemic acted as a catalyst, revealing just how essential the sense of smell is to our quality of life.
How did you find the right angle and format to make this science documentary accessible to the general public, to a family target?
SD: To make the subject accessible, we chose to use personal stories as a starting point for understanding. We combined these personal accounts with scientific explanations. We worked with scientific experts to simplify complex concepts. By incorporating fun experiments and clear explanations, we ensured that the documentary could be enjoyed by audiences of all ages. Our aim was to demystify the science behind the sense of smell, and highlight its importance in everyday life.
This stand-alone documentary is produced by Découpages, with whom ARTE Distribution works regularly. How did the collaboration go?
Joséphine Létang: ARTE Distribution is delighted to be working with Découpages once again. Our collaborations are always fluid and efficient. We talk to each other in advance, and discuss marketing and sales strategy, so that we can promote the documentary to buyers in the best possible conditions. Découpages' films are much appreciated by our international buyers, and this documentary is no exception.
The subject is universal, and the film combines scientific research carried out in several countries. What are the main factors contributing to its international appeal?
JL: The documentary's universal appeal lies in its exploration of a sense that everyone can understand, regardless of cultural or geographical differences. By highlighting scientific research from various countries, the program has an added interest for buyers. Indeed, the presence of international experts enables a wider audience to identify with it. Another major advantage is its ability to popularize complex concepts, making the content accessible and captivating in many countries.
Sense of Smell: In Search of the Lost Meaning has already begun to travel, do you have any first sales to announce and initial feedback to share?
JL: The documentary has received positive feedback from the first buyers. It has already found its audience in Canada, the Middle East, and Sweden. The film's ability to resonate personally with people has been particularly well received.
What are your ambitions for the program's future?
JL: As a distributor, our ambition is to continue to extend its reach on the international market. We have great aims for the film, particularly in Europe and Asia.