Today January 12th, 2021 marks UniFrance's Industry Day called Beyond Borders 2021, a virtual series of keynotes and round tables to discuss the sales, promotion and exposure of French films in light of the recent market evolutions. This Industry Day is being held in the scope of the 23rd edition of the Rendez-vous with French Cinema in Paris, to be launched tonight.
--> Beyond Borders can be fully followed (starting 10am - Paris time) on Facebook Live and on the dedicated page for the Rendez-Vous.
Planning
(Paris Time)
10 a.m.-10.30 a.m.
Opening by the Minister of Culture Mrs Roselyne Bachelot-Narquin, the President of UniFrance M. Serge Toubiana and filmmaker Nadav Lapid
10.30 a.m.-10.45 a.m.
Keynote – "25 years of French films abroad... and 2020", by Gilles Renouard, Deputy General Director of UniFrance
10:45 a.m.-11:45 a.m.
Round Table – "The key role of export in the French industry"
- Nicolas Brigaud-Robert, Playtime
- Bénédicte Couvreur, Lilies Films
- Mathieu Fournet, CNC
- Émilie Georges, Memento International
Moderation : Laurent Cotillon (Le Film Français)
11:45 a.m.-12 p.m.
Keynote – "Festivals : an essential step in the career of a French filmmaker", by Jérémy Clapin
12 p.m.-1 p.m.
Round Table – "2021 Perspectives for European festivals"
- Carlo Chatrian, Berlin International Film Festival
- Vanja Kaludjercic, International Film Festival Rotterdam
- Mickaël Marin, Annecy International Animation Film Festival
Moderation: Mike Gubbins, Consultant
***
2.30 p.m.-2.45 p.m.
Keynote – "French cinema and international press: the role of the publicist", by Viviana Andriani
2:45 p.m.-3:45 p.m.
Round Table – "French cinema and the mutation of the media landscape"
- Eric Kohn, Indiewire (TBC)
- Chiara Nicoletti, Fred Film Radio
- Cristina Piccino, journalist
- Jonathan Romney, critic and programmer
Modération : Mike Gubbins, consultant
3:45 p.m.-4:15 p.m.
Dialogue – "Reaching out to younger audiences: the strategies of cinemas and festivals"
Moderation : Mike Gubbins, consultant
4:30 p.m.-5:15 p.m.
Round Table – "How can European distributors and exhibitors work together to bring back audiences to cinemas?"
- Züleyha Azman, Kino Rotterdam Cinema
- Margherita Chiti, Palomar
- Edna Epelbaum, CineVital
- Enrique Gonzalez Kuhn, Caramel Films
Moderation : Mike Gubbins, consultant
5.15 p.m.-5.30 p.m.
Conclusions
- Daniela Elstner, Unifrance
- Mike Gubbins, consultant
- Élisabeth Lequeret, journaliste
