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Studies & Market Reports

03 April 2020 à 17:28

UniFrance unveils its first report on the showcasing of French films on VOD platforms

For the first time, Unifrance publishes a report on the showcasing of French films on transactional Video on Demand platforms in Europe.

As part of a joint work with the European Audiovisual Observatory and the consultancy firm AQOA, Unifrance presents for the first time a report on the promotion of French films on transactional video-on-demand (TVOD) platforms in Europe.

After several studies on the referencing of French films on video-on-demand platforms, i.e. the analysis of the number of titles present in the platforms' catalogues, UniFrance publishes this report on the promotion of films on video-on-demand, i.e. the analysis of the human or algorithmic editorialization of the catalogues.

Twenty-four transactional video-on-demand (TVOD) platforms were analyzed in seven European territories during November 2019.

On all the platforms and showcasing blocks studied, French films account for 5% of the content showcased. American films make up the majority of content promoted on the platforms (62.3%), followed by European Union content (18.5%, excluding France).

French films are thus the third most promoted on the TVOD platforms studied.

The prominence of French films is highest (6.0%) in the blocks highlighting "new releases."

The platforms established in French-speaking Belgium showcase French films the most (13.9% of films screened on Walloon platforms are French films), followed by Russian platforms (8.5%).

The report can be downloaded below (in French only).


Author : Communications

Latest update : 03 April 2020 à 17:28 CEST


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