Abdellatif Kechiche, his actresses, and Goodfellas (ex-Wild Bunch International) are looking at the future through blue-colored glasses: Blue is the Warmest Color, winner of the Palme d'Or at Cannes this year, has been sold in 131 territories, including sensitive markets such as Iraq, Saudi Arabia, Pakistan, Nepal, and the Maldives. These sales have been finalized even before the release of the first statistics in France and despite the film's unusually long runtime and taboo subject in certain countries. The version of the film offered for distribution is that which was screened at Cannes (with credit sequences), in anticipation of censorship requirements that will inevitably be imposed in certain countries.

Issued with an adults-only 18 certification in Russia, Hungary, Poland, and Great Britain, the film is certified NC-17 in the USA (unsuitable for children under 17), and is prohibited for children under 14 in Italy and under 12 in Belgium.

Wild Bunch is making no secret of its ambition to attract more than 800,000 admissions in France, before the films sets out to win over international audiences, with dates announced in Belgium (October 9), Quebec (October 9), Germany (December 12), and Japan (March 22, 2014).