310,000 Internet users from 171 countries around the world visited myfrenchfilmfestival.com.
The newly launched website myfrenchfilmfestival.com attracted 310,000 Internet users from 171 countries. Visitors flocked to the 1st Online French Film Festival, held from January 14 through 29, 2011. With over 1.3 million pages viewed, this marks a major success for the website, exceeding organizers’ expectations.
The five countries generating the highest number of visits were Brazil, the United States, Russia, Mexico, and France, followed by the United Kingdom, Colombia, Japan, the United Arab Emirates, and Spain.
38,000 film viewings were registered on the various platforms hosting the festival. The myfrenchfilmfestival.com website was accessible around the world, while KT was also accessible in Korea, FilmIn in Spain, and JCOM in Japan. These excellent figures encourage us to pursue such initiatives on the Internet.
Film viewings were most active in Brazil, Russia, Colombia, and Mexico (4 territories in which viewings were free of charge), followed by the USA (paid viewing), Argentina (free viewing), France, Italy, Spain, and Germany (all requiring fees).
The proportion of paying viewers was 40% of all viewings. It is worth noting that free viewing facilities in certain countries were made possible by the covering of technical expenses and payment of royalties undertaken by the festival’s private partner Essilor Varilux and Unifrance Films.
The website and films presented were accessible in ten languages: German, English, Arabic, Korean, Spanish, French, Italian, Japanese, Portuguese, and Russian.
The festival’s official launch was held simultaneously at Unifrance’s press conference in Paris on January 14 and in New York, in the presence of Christopher Thompson, director of one of the ten feature films selected in the festival’s competition.
Three awards presented
The festival’s Audience Prize was awarded to All That Glitters by Géraldine Nakache and Hervé Mimram (feature film) and to Mémoires d'une jeune fille dérangée by Keren Moriano (short film).
The International Press Award (voted by 20 journalists from 20 different territories) was given to Silent Voice by Léa Fehner, with a Special Mention for The Wolberg Family by Axelle Ropert (feature films) and Babel by Hendrick Dusollier (short film).
The Bloggers' Prize awarded by 35 foreign bloggers was presented to both Espion(s) by Nicolas Saada (feature film) and En attendant que la pluie cesse by Charlotte Joulia (short film).
The three award-winning feature films will be screened on all Air France flights, starting in April 2011.
The dates for the second myfrenchfilmfestival.com event will be announced shortly.
Unifrance wishes to express its thanks to the following organizations for their support:
The Centre National du Cinéma et de l’Image Animée, the Ministry of Culture and Communication, the Ministry of Foreign and European Affairs, as well as French Embassies, and Renault, Varilux, Air France, Dailymotion, Euronews, Eurochannel, RFI, Variety, Télérama, and LePetitjournal.com.
Members of the Jury of 20 foreign journalists:
K. Smail (El Watan – Algeria), Michael Althen (Frankfurter Allgemeine Zeitung – Germany), Diego Lerer (Clarin – Argentina), Andrew Urban (Urban Cinefile – Australia), Stefan Grisseman (Profil – Austria), Luis Carlos Merten (Estado de Sao Paulo – Brazil), Masoud Amralla Al Ali (Al Bayan – United Arab Emirates), Rocio Garcia (El Pais – Spain), Gary Mak ( Time Out – Hong Kong), Uri Klein (Haaretz – Israel), Maria Pia Fusco (La Repubblica – Italy), Sakurako Uozumi (Kinema Junpo – Japan), Carlos Bonfil (La Jornada – Mexico), Malgorzata Sadowska (Przekroj – Poland), Tom Seymour (Little White Lies – United Kingdom), Andrei Plakhov (Kommersant – Russia), Fabienne Bradfer (Le Soir – Belgium), Joao Garçao Borges (RTP – Portugal), Karina Logworth (LA Weekly – USA), and Boyd van Hoeij (Variety – USA).
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