At the end of an in-depth collective thinking in which the organization's employees and its members, represented by its Executive Committee, actively participated, Unifrance wishes to reaffirm the fundamental principles that inspire its actions and decisions on a daily basis, and that unite the organization around a common vision:
Creativity
Promote the uniqueness and boldness of French film and audiovisual production to professionals and foreign audiences through innovative and constantly reinvented approaches.
Diversity
Highlighting the plurality of French creation and its creators – who are at the heart of our cultural exceptionalism.
Dialogue
Encourage openness to cultures, new ideas, and universal values, and create moments of collective emotion conducive to exchange and rapprochement between peoples.
Commitment
Accompany our members as closely as possible to their needs in exporting French productions and promoting works and artists, with a constant concern for ethics and a sense of responsibility.
This approach is also part of a broader CSR action plan.
