UniFrance at the 74th Festival de Cannes

01 JULY 2021

Unifrance will settle in Cannes from July 6 through 16 at two locations: the UniFrance Terrace and the UniFrance stand, within the Marché du Film. Export professionals, French film teams at Cannes (all sections included), and the international press will be welcomed there. Numerous events will also take places in these sites.

THE PLACES

The UniFrance Terrace in Cannes, a special venue at the service of French cinema on the international scene.
For the third year, the Unifrance Terrace will be set up at 5 rue des Belges, a stone's throw from the Palais des Festivals, in a space spread over three floors, to welcome the crews of the French films presented at Cannes (in particular the films of Julia Ducournau, François Ozon, Arnaud and Jean-Marie Larrieu, Mia Hansen-Løve, Arnaud Desplechin, Nadav Lapid, and Sandrine Kiberlain, to mention just a few) for their interviews with the international press.
A studio dedicated to television interviews and remote interviews, as well as a photo studio (under the leadership of photographer Philippe Quaisse), complete the set-up. As in previous years, Philippe Quaisse will present on the UniFrance Terrace the French Cinema mon amour exhibition, a series of portraits taken during the Unifrance Rendez-Vous in Paris in January 2021.

The Unifrance stand at the Marché du Film
Unifrance will also be present alongside professionals in a second location, a large 170 square meter space located within the Marché du Film (Riviera-L1), which will host six French sales companies: Urban Sales, Memento International, MPM Premium, Loco Films, WTFilms, and Celluloid Dreams) and includes a space dedicated to short films to allow short film distributors to meet with foreign buyers and festivals

This space will also be the place where UniFrance teams will meet with their contacts: directors and selectors of foreign festivals, international distributors, exporters, market managers, audiovisual attachés, cultural advisors, partners, and export professionals.

With our partners

UniFrance is coorganizing with the CNC, as part of Export Day,an international conference on the new challenges of international film promotion.
This year, UniFrance is reinforcing its support for animation and documentary films in Cannes by joining forces with Animation Days and Cannes Docs. Daniela Elstner will lead a panel on the challenges of international theatrical exhibition of documentaries, and UniFrance will offer its members privileged access to the Doc Days closing cocktail, the "Mixer Doc & Animation," of which UniFrance is a partner alongside EuroDoc.
UniFrance also supports the ACID program by jointly organizing a breakfast meeting with the filmmakers and producers of certain French documentaries in the selection.
Networking events on the impact of French cinema will also be proposed, on the one hand around the ephemeral selection of films on the environment, which includes six French films, and on the other hand in association with the We Build Change project, whose winners will be hosted in the Riviera space.
Lastly, UniFrance is once again a partner of the Short Film Corner and will be offering some thirty short film producers and distributors privileged access to the SFC professional breakfasts.

EVENTS

On the UniFrance Terrace

Presentation of the UniFrance Short Film Awards
Press conferences: Collectif 50/50 and Queer Palm (in the presence of its jury)
Cocktail of the Académie Franco-Allemande du Cinéma/Atelier Network/German Films/Unifrance which will celebrate, on July 9, the Franco-German relationship and will launch the next edition of the Franco-German Film Meetings. These will be held on November 17 and 18, 2021 in Bonn (the city that was supposed to host the 2020 edition before it had to be held completely virtually).

This edition of the festival will also be the occasion to launch the International French Cinema Fest, on July. This 24-hour event will celebrate French cinema in all its forms and highlight the latest French productions whose releases have been disrupted by the pandemic It will take place in more than 30 countries: Argentina, Belgium, Brazil, Finland, Germany, Greece, Israel, Mexico, New Zealand, the Baltic States, Portugal, South Korea, Spain, Sweden, Turkey, the United Kingdom, and the United States, to name just a few. This unprecedented initiative is made possible by the mobilization of numerous international distributors and exhibitors.

CANNES ONLINE

MyFrenchFilmFestival – Cannes Special Edition
MyFFF is back with a 'Cannes Special Edition': 12 features and 12 shorts that have marked the history of MyFrenchFilmFestival as well as that of the Croisette, presented since 2011 in Official Selection at the Directors' Fortnight, Critics' Week, or as part of the ACID program. The documentary Mr leos caraX by Tessa Louise-Salomé dedicated to Leos Carax. will also be presented. All films will be free of charge worldwide from July 6 through 17, 2021.

UniFrance at the Marché du Film Online
In order to keep in touch with foreign buyers who couldn't make the trip to the Croisette, UniFrance is setting up a virtual pavilion on the Marché du Film Online website. Accessible from July 6 to accredited participants at the following address https://marchedufilm.online/institutions/807, this online pavilion highlights the French films screened at the online market and their schedules, their international sellers, as well as numerous video contents produced by UniFrance in recent months.

French cinema in international theaters

In 2020, French cinema lost nearly 70% of its audience compared to 2019, but despite the coronavirus pandemic that closed theaters and disrupted the circulation of films, it maintained its place in foreign markets: