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News in brief

30 June 2020 à 15:50

Study: Adjustment of distribution and promotion models during the Covid-19 pandemic

During the health crisis that has had a tremendous impact on the movie sector for several months on a global scale, UniFrance has closely monitored the adjustments that have been made to models of film distribution and promotion around the world.

In a sudden and unprecedented crisis, movie theaters across the globe were shut down for three months. However, the distribution and circulation of films did not stop. This period has led to the introduction of new practices and the strengthening of trends that were already in place. Essentially, small screens have taken the place of large screens as the medium for viewing films, as well as a medium for communication, continued promotion, and to extend viewing possibilities. Theaters, festivals, film markets, and other movie industry events have invented new ways of existing.
In each branch of the sector, complementary digital options will obviously be increasingly reinforced. Film festivals, special events, and local initiatives have realized their potential to reach audiences worldwide. Film markets have tested out the organization of virtual meetings as a solution to the suspension of physical meetings. The emphasis on the supply of TVOD and SVOD services has demonstrated the importance of content management and the organization of events. Furthermore, while movie theaters have clearly suffered considerable losses, the added value that these structures provide to films and the unique relationship they have with audiences have stood out as major advantages in the collaboration with online distribution platforms—a collaboration that will need to be strengthened.

The purpose of this study is to highlight the different practices currently underway in the sector. Although it is too early to draw conclusions, it provides a starting point for discussion and reflection on the future.

Download the study below (available in French only).

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Latest update : 01 July 2020 à 15:50 CEST