It took six years of hard work to complete the short film Logorama.
Initially planned as a very short film, Logorama finished up as a 17-minute animated universe packed with corporate brands and logos created by the Paris-based design firm H5 (François Alaux, Hervé de Crécy, and Ludovic Houplain). This film has enchanted audiences around the world since it was launched at Cannes in 2009.
Recently honored at the Clermont-Ferrand International Short Film Festival, the film and its protagonists, such as Michelin's mascot Bibendum, who is in hot pursuit of his public enemy Number 1 Ronald McDonald, have now moved on to take the glory at the Academy Awards.
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