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News in brief

04 October 2019 à 19:00

VOD: Industry News (September 2019)

New arrivals and new strategies

NEW ARRIVALS

The end of 2019 will be marked by the arrival of new and quite considerable players in the SVOD market. Apple TV+ will launch November 1 with a monthly subscription of $4.99. Access to the platform will be free to new owners of an Apple device.
read the article (in French)

As for Disney+, Dutch citizens will be the first to benefit from this new proposition, thanks to a free trial launched at the beginning of September. The platform will be available in the United States, Australia and New Zealand from November, for a monthly $6.99 fee. Moreover, an offer combining Disney+, ESPN, and Hulu will be available for $12.99 per month.
read the article 1  read the article 2

NBCUniversal has also announced the launch of its own platform named Peacock beginning April 2020 in the United States. 
read the article (in French)

The Bet+ platform, targeting African American communities, was launched September 19, for $9.99 per month in the United States. 
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Docubay, an Indian platform specializing in documentaries announced its upcoming launch worldwide.
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Another Indian platform, Sony Liv, announced its expansion into the Middle and Near East.
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The AVOD Tubi launched in Australia on September 1.
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DIVERSIFICATION OF STRATEGIES

THE END OF RECOMMENDATIONS MADE BY ALGORITHMS?

Netflix is currently testing "Collections," curated content suggestions made by experts on the company's creative teams.
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The Fonds des Médias of Canada and Meta-Médias have published a long article about the use of data by OTT.
read the article (in French)

NEW MARKETS, NEW FORMULAS: THE EXAMPLE OF INDIA

While India will impose itself as one of the leading markets for streaming in the years to come, SVOD platforms rival each other to establish a place. Netflix hence announced the launch of a low price offer exclusively available on mobile devices in India.
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Apple announced that its new platform will be available for less than €2 per month in India. 
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Lastly, the American retail giant Walmart announced the launch of its own SVOD service via its Indian e-commerce subsidiary Filpkart. 
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JOINING TOGETHER IN KOREA TO COUNTERACT THE GIANTS

In Korea, regulators have approved the merger of the Oksusu, Pooq, and SBS platforms into a single new platform, Wave. This should net almost14 million subscribers.
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LATIN AMERICA

In Latin America, the Spanish platform Movistar Play brings together 1.2 million active users. 
read the article (in Spanish)

CANADA

The Canadian federal government announced it is investing almost $15 million over 5 years for the creation of a digital French language platform named TV5 Monde Plus. 
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EUROPE

In France, Salto, bringing together France Télévisions, TF1, and M6, had to make some concessions to national competition regulators before launching at the beginning of 2020.
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Rakuten TV has decided to unite with British TalkTalk TV. 
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ITV and the BBC have confirmed the launch of a "British Netflix" at the end of 2019. 
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In Scandinavia, the local platform ViaPlay managed to hold its own against Netflix. Moreover, the platform announced its launch in Iceland. 
read the article (in French)

Author : Léo Tisseau

Latest update : 18 October 2019 à 19:00 CEST