SVOD continues its global advance
Netflix, the end of a monopoly?
THE INEXORABLE EXPANSION OF THE SVOD MARKET
As subscription video-on-demand continues its advance across the globe, here is a selection of international articles published during the summer:
United States: Read the article
United Kingdom: Read the article
Poland: Read the article
Australia: Read the article
NETFLIX, THE END OF A MONOPOLY?
As new streaming platforms arrive on the market, a number of studies question the resilience of Netflix's subscriber base. Just as global giants Disney and Apple are gearing up to join the race to compete in the SVOD market, in mid-July Netflix published lackluster results for the second quarter of 2019. Even if subscriber numbers are rising, the company's growth slowed during this period.
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Amazon Prime Video outpaced Netflix in advertising and marketing expenditure on content promotion in the first six months of 2019.
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In the wake of recent increases in monthly subscription fees, one quarter of Netflix subscribers in the USA consider the fees too high according to a survey published in KilltheCableBill.
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Furthermore, a study conducted by Hub Entertainment Research reveals that 23% of Netflix subscribers would cancel their subscription if the platform decided to introduce ads.
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Nevertheless, Netflix alone accounts for almost 13% of the volume of global internet traffic.
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