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News in brief

04 October 2019 à 11:33

VOD: Industry News (September 2019)

SVOD continues its global advance

Netflix, the end of a monopoly?

THE INEXORABLE EXPANSION OF THE SVOD MARKET

As subscription video-on-demand continues its advance across the globe, here is a selection of international articles published during the summer:
United States: Read the article
United Kingdom: Read the article
Poland: Read the article
Australia: Read the article

NETFLIX, THE END OF A MONOPOLY?

As new streaming platforms arrive on the market, a number of studies question the resilience of Netflix's subscriber base. Just as global giants Disney and Apple are gearing up to join the race to compete in the SVOD market, in mid-July Netflix published lackluster results for the second quarter of 2019. Even if subscriber numbers are rising, the company's growth slowed during this period.
Read the article

Amazon Prime Video outpaced Netflix in advertising and marketing expenditure on content promotion in the first six months of 2019.
Read the article

In the wake of recent increases in monthly subscription fees, one quarter of Netflix subscribers in the USA consider the fees too high according to a survey published in KilltheCableBill.
Read the article

Furthermore, a study conducted by Hub Entertainment Research reveals that 23% of Netflix subscribers would cancel their subscription if the platform decided to introduce ads.
Read the article

Nevertheless, Netflix alone accounts for almost 13% of the volume of global internet traffic.
Read the article

Author : Léo Tisseau

Latest update : 21 October 2019 à 11:33 CEST