UniFrance was present at the 3rd edition of VivaTechnology, which took place from May 24 through 26 in Paris. An opportunity to show France's extremely strong presence in the cutting-edge industries and new technologies relating to images and cinema.
Nearly 80.000 people attended the 3rd Vivatechnology trade fair, among whom many foreign visitors (more than 100 countries are represented), and also 1500 journalists.
This event threw the spotlight on startups (8000 will be present) and leading groups who invest in and create the innovations of today and tomorrow.
France, a leader in new technologies relating to images
France excels particularly in new technologies relating to images, both in the creation of high quality content, selected for festivals around the world, and in its innovative approach to distribution tools.
French works and professionals are especially renowned for:
- Animation schools, ranked among the best in the world
- The excellence of its expertise in special effects and animation, with leading companies in the world market, which attract major international cinema and series productions (Blade Runner 2049, Star Wars Rogue One, Twin Peaks, Game of Thrones), and highly sought after recruitement pools for certain areas and jobs: storyboarders, production designers, etc.
- The reach and influence of French virtual reality (VR), in festivals but also in the booming Location Based Entertainment (LBE) market, represented by leading companies in their sectors such as Atlas V, Arte, MK2, DVgroup, Diversion cinema, Hervé, VRroom, Wide, and Ymagis.
"The incredible momentum of visual effects allowed 15% more jobs to be created in 2016. Visual effects have now become strategic for all creative work in the image sector, and the demand for special effects is undergoing explosive growth worldwide! Our aim, with the 'Special Effects' program, launched by the CNC in February 2017, is to support this momentum in order to make France an uncontested leader in new image technologies." (Frédérique Bredin, president of the CNC).
In 2016, the industry hence had more than 3300 jobs, a 15% increase within a year, reaching its highest level since 2007. In ten years, more than 800 jobs have been created.
UniFrance at VivaTech
UniFrance was present at VivaTech to champion French cinema, because, since its creation more than 120 years ago, French cinema has been closely linked with innovation, but also because, for eight years, UniFrance has been organizing the first online French film festival MyFrenchFilmFestival (more than 12 million views around the globe for the 2018 edition).
- Isabelle Giordano, the general director of UniFrance, participated in the talk "How can entrepreneurs, innovation, and creation in France make the difference on a global scale?" on May 26 at 10.30 a.m.
- A video loop about French technology put to use in cinema was also shown on a large screen.
For further thought and reflection: "Cinéma d'animation : pourquoi les écoles françaises rayonnent à l'étranger" (Le Monde, 21/05/2018).
