During François Hollande's presidential trip to Jakarta, on March 29, 2017, Isabelle Giordano, Executive Director of Unifrance, officialized the commitment in Asia of the organization in charge of promoting French cinema worldwide.
The draft agreements were signed by the Indonesian firms Moxienotion (distributor), Cinemaxx, and CGV Cinema Indonesia (distributors and exhibitors), who commit to increasing the visibility of French cinema in Indonesia.
For its part, UniFrance commits to encouraging and facilitating regular visits from French artists to promote their films in Indonesia, and to inviting a representative from each of the three firms to the Unifrance Rendez-Vous in Paris, the world's largest market focused on French cinema, organized by UniFrance.
The film market in Indonesia is currently booming, and represents an enormous potential for French films, with, in particular, a strong increase in the number of screens in a context that had been monopolized for a long time. The number of screens has doubled in five years, even though there are still only 1,200 screens in a country with a population of 250 million, and half of the 81 cities with more than 100,000 inhabitants still don't have a movie theater. According to estimates, the country has a potential for 15,000 movie screens, and CGV has announced that it will quadruple the number of screens in operation between now and 2020.
These agreement signings took place on the day of the Indonesian premiere screening of R.A.I.D. Special Unit, in the presence of Haryani Suwirman of CGV Cinemas Indonesia (photo).
