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Studies & Market Reports

09 June 2011 à 16:35

Market Report: French Animated Films Abroad (1999/2010).

On the occasion of the Annecy International Animation Film Festival, Unifrance reveals the results of a study on French animated films abroad from 1999 through 2010.

From Kirikou to Arthur, Persepolis to The Triplets of Belleville, animation has become a genre with an international impact. The development of digital formats, French technicians' know-how, the implication of French producers who've come from film and audiovisual areas, and the commitment of exporters have all contributed to a 'French touch' becoming an established entity on foreign markets.

The study confirms the impressions sensed during promotional campaigns abroad: French animated films possess an international potential higher than the average of other French productions. Between 1999 and 2010, they scored almost as many admissions overseas as domestically.

85% of French animated films have a career beyond French borders. An international dimension is usually integrated from the outset in the mode of production because almost two thirds of these films are co-productions.

French animated films enlarge the public for French films abroad by attracting younger specators. They also allow French cinema to make a mark in difficult territories such as the English-speaking markets (United States, United Kingdom), or countries with a future potential like Poland, Mexico, and Turkey. On average, larger scale release strategies are planned for these productions than for all other films.

Animated films have brought a positive dynamic to the presence of French productions abroad. With this study, released Thursday June 7, Unifrance intends to continue its commitment to promoting French films abroad through targeted activities related to specific genres, with animated films at the top of the list.

 

Author : Communications

Latest update : 27 June 2011 à 16:35 CEST

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