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Festivals & events

26 March 2013 à 17:49

750,000 films viewed at the 3rd myfrenchfilmfestival.com

Attracting visitors from 189 countries, the festival registered 750,000 views on the myfrenchfilmfestival.com website and the 20 partner platforms during the month-long event.

1. Prolific results  

Results for the event show a significant increase this year (+25%) in almost all countries (375,000 films viewed around the world, excluding China, against 300,000 last year). In addition to this, the festival registered higher figures in countries offering a paid viewing service (i.e. excluding China, Latin America, Russia, Poland, and Turkey), with a total of 38,000 paid views, thus tripling the revenues for French exporters of the films in the festival selection compared to 2012.

This uptrend is not only attributable to the increasingly high profile of the myfrenchfilmfestival.com website, on which the number of views has more than doubled, but is also, and above all, due to the partnerships established this year with 20 internet platforms around the world.

However, while the overall results of this 3rd edition of the festival are lower than last year (750,000 film views against 1.3 million in 2012), this is solely due to a decline in results from China, a country that nonetheless remains the most active supporter of the event (375,000 views in 2013 against 1 million in 2012). This can be explained by the reduced visibility offered to the festival by the Chinese platform Youku following a restructuring of the platform's operating team.


Paid views:
The festival entered into a partnership with iTunes for the first time in 2013, with the platform broadcasting films in around fifty countries across the globe.
Films were also broadcast on Flimmit in Austria, Goodmovies in Germany, Filmin and Yomvi (owned by Canal+) in Spain, Numericable in France, Universciné in France and Belgium, Volta in Ireland, Curzon On Demand in the UK, Le Kino in Switzerland, Eurocinéma and Vudu in the USA, Illico in Quebec, and Dailymotion worldwide.

Free views:
The complete selection of films was broadcast free-of-charge in a number of countries on our platform and our partner platforms in return for a copyright fee paid to the films' rights owners: in Latin America, China (on the Youku platform), Poland (via Orange), Russia (the Megogo platform), and Turkey. An agreement with the Digiturk group in Turkey will enable all of the feature films in the festival selection to be broadcast on television.


2. Key results in detail  

Top 5 number of views, all platforms:
1/ China: 375,000 views (-65%) on Youku.com
2/ Poland: 120,000 views (+2,000%) on Orange and our platform
3/ Russia: 61,000 views (+400%) on Megogo.com and our platform
4/ Mexico: 41,000 views (+15%) on our platform
5/ Brazil: 39,000 views (-55%) on our platform

Top 5 films viewed:
1/ On Air by Pierre Pinaud: 85,242 views (feature film)
2/ A World Without Women by Guillaume Brac: 83,830 views (short film)
3/ Early One Morning by Jean-Marc Moutout: 57,523 views (feature film)
4/ Edmond Was a Donkey by Franck Dion: 52,047 views (short film)
5/ A Bottle in the Gaza Sea by Thierry Binisti: 49,354 views (feature film)

The difference between the number of views of short films (37%) and feature films (63%) showed a distinct trend toward feature films this year, compared to last year in which features and shorts attracted an equivalent number of views.

30,000 votes were received for the Audience Award. The festival's Facebook page attracted over 100,000 French cinema fans.

The festival trailer registered close to 2 million views on Dailymotion:
http://www.dailymotion.com/video/xvhcm1_myfrenchfilmfestival-2013-official-trailer-3_shortfilms#.UUsT1IVCcYc


3. Awards                                             

All of the five award-winning films will be screened on Air France flights for a period of six months starting in summer 2013, while the Social Networks Award winners have been selected for screening on flights on the Japanese airline ANA from June 2013.

Audience Award (over 30,000 votes registered): A Bottle in the Gaza Sea by Thierry Binisti

Foreign Filmmakers' Jury Prize: (composed of Emanuele Crialese, Lucrecia Martel, and
Wang Xiaoshuai, led by Michel Hazanavicius): Leader-Sheep by Christian Rouaud

International Press Prize (jury: Corless Kleron (Sight & Sound, UK),Cristina Piccino (Il Manifesto, Italy), Dennis Lim (Moving Image Source, USA), Diego Batlle (La Nacion, Argentina), Julie Rigg (freelance, Australia), Laisa Yusipova (Izvestia, Russia), Miriam Hollstein (Die Welt, Germany), Mohamad Kadry (Khaleej Times, United Arab Emirates), Salvador Liopart Garcia (La Vanguardia, Spain), Shen Yi (Oriental Morning, China): The Pirogue by Moussa Touré

Social Networks Numericable Prize (jury of 100 web users from 20 countries via Facebook and Twitter, led by Nikki Finke from the American website deadline.com ): On Air by Pierre Pinaud

And finally, the short film Beauty and the Beat by Yann Le Quellec won the Audience Award, the Social Networks Award, and the International Press Prize for a Short Film.

Author : Communications

Latest update : 04 April 2013 à 17:49 CEST