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Studies & Market Reports

10 March 2011 à 12:02

Market Report: South Korea 2010

French films' market share fell to 1.4% in 2010, after excellent results in 2008 and 2009, notably due to an absence of highly successful titles.

Despite this decline, the 26 French films released attracted 2 million admissions, with 8 titles crossing the million spectators mark. A certain anxiety has been expressed by distributors, who claim that the extremely short release offered to films prevents titles from achieving results over an extended period, making it a high risk operation to release films in these conditions.

After a good year in 2009, 2010 was a lackluster year for films in general in South Korea, as evidenced by a 5% drop in movie attendance, the lowest figure in five years. Box office revenues nonetheless increased due to a rise in ticket prices.

Korean films commanded 47% of the market (against 49% in 2009). Seven films in the Top 10 were Korean productions, and even if the number 1 film was Avatar, national productions continue to hold their ground in the home market. Their success is focused on local blockbusters, with a national preference for thrillers, a genre in which the Koreans excel at this time.

While the DVD market is moribund, other secondary markets appear to be finally emerging, thanks to the development of IPTV and VOD. The current fad for new devices such as smart phones and digital tablets allow these new ways of consuming film product to flourish, a trend which is likely to intensify in upcoming years.

Author : Markets and Surveys

Latest update : 21 March 2011 à 12:02 CET

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Market Report: South Korea 2010

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