News in brief
20 July 2017 à 16:13
"We Love French VR" in China
As part of the French Film Panorama in China, which closed in July, UniFrance shone the spotlight for the first time on virtual reality works. This is an occasion to raise Chinese audiences' awareness of this new wave that is sweeping the industry.
As the 2017 edition of the French Film Panorama in China is about to officially end, this event organized by UniFrance will continue for a few more weeks under a new and totally different guise. In fact, since July 12, a selection of French VR works has been made available for viewing via the Chinese application Eyepetizer.
Gathered together under the title "We Love French VR," the French virtual reality creations presented in this special program will benefit from heightened exposure through this initiative. With fiction, animation, documentaries, and more, the selection covers all genres with the aim of giving Chinese general audiences the chance to discover French virtual reality works in all their diversity.
One particular characteristic that stands out in French VR works is that they are created by artists whose backgrounds are often far removed from the movie industry—coming, for example, from the worlds of theater, dance, or video games—and who therefore approach this medium from a fresh perspective.
Following in the footsteps of the USA and Canada, France has succeeded in securing a strong position in the ultra-competitive sector of immersive content creation. UniFrance has already reported on the recent successful achievements of French VR works, such as I, Philip, Notes on Blindness, and SENS VR, and now, with this new endeavor, we are excited to play a part in offering an opportunity for Chinese audiences to explore these works.
In China, VR has already become highly popularized, and with a population of 1.3 billion people this nation is set to play a key role as a trend forecaster in the development of immersive content and its reception by general audiences.
Accessible for viewing only in China until September 12, the program consists of the following films:
With thanks to Camera Lucida/Gengiskahn Production/Innerspace/Uni-VR
Latest update : 25 August 2017 à 16:13 CEST