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Octave Parango, the former concept creator/editor of 99 francs has become a model scout in Moscow. This cynical hedonist leads a very pleasant life in the arms of young Russian models and in the private jets of his oligarch friends... until the day that he is contacted by The Ideal, the world's leading cosmetic's firm, embroiled in a huge media scandal.
Our antihero has seven days to find a new muse by traveling through the confines of post-Communist Russia, under the orders of Valentine Winfield, a hard and authoritarian visual director.
Between crisis meetings in Paris, casting calls in Moscow, a beauty pageant in Siberia, a party at Russian billionaire's place, and a search for new faces that leads to the four corners of the world, the lazy reveller and the frigid workaholic will learn to cope with and perhaps even to save each other.