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Adrien is about to close an important business deal with banking supremo Alexandre. Before signing the contract, Alexandre invites Adrien to a dinner party, insisting that he bring his wife. Being gay, Adrien has no other option other than to ask his best friend, Eva, to pose as his wife. The owner of a riotous gay club, Eva is a free speaking individual who generally despises heterosexual men despite being attracted to them. Alexandre is so taken with Eva that he decides to make a surprise visit to her “restaurant”. He is not impressed by what he sees: one of his colleagues, André, and Adrien are having a wild time in the company of overtly gay men. What Alexandre doesn’t realise is that his wife, Marie, has followed him to the restaurant and quickly puts two and two together, concluding that her husband is a closet homosexual. Whilst Alexandre resorts to ever desperate means to get it together with Eva, Marie becomes even more convinced that he is gay...
"Before shooting "What a Drag !", I felt the time had come for a movie about the noctural world, and therefore about homosexuality, that wouldn't fall into the trap of predictable caricature but instead reaveal the lightness and fantasy of "gay" humour. Like the main character in this movie, many people lead a double life. Since comedy is often the result of opposition, I found that this opposition, businessman by day, liberated "gay" by night, was exhilarating. Since comedy is also the result of the collision of two worlds, it so happens that here, naturally, day meets night and finance meets festivity."